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Social Media Audience Statistics (2023)

The most recent statistics we have for social media usage come from January 2023

Which social media platform has the most users?

The social media platform with the most users was Facebook, with over 2.9 billion monthly active users. However, it's important to note that user numbers are constantly changing, and other platforms like Instagram and WhatsApp also have 2 billion active users each. Youtube is the worlds most popular video sharing service with over 2.5 billion active monthly users.

In January 2023 social media users in the United Kingdom stood at 57.1 million. This equates to approximately 84.4 percent of the total population.

Worldwide users - Source Statista 2023
59% of the world's population uses social media. The average daily usage is 2 hours and 31 minutes (January 2023).

So how is this broken down by demographic?

Here is a chart displaying the age of active Facebook users worldwide;

Notice the disproportionate number on male to female users overall.

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